Oct 17, 2002 • 1 min read

BBC3 slanted

The BBC has unveiled the logo for its youth channel BBC3, which uses slanted text despite the corporation's own logo being set in straight letters.

The BBC has launched the logo of its new youth station BBC3 – and the Media Guardian reckon its ironic the station will promote itself with the word ‘three’ written in slanted text – the logo was designed by branding agency Lambie-Nairn who were paid a fortune to revamp the overall BBC logo a few years back – they told the corporation to write the word BBC in straight, rather than the existing slanted, letters. No word yet on the actual programming line up of the new youth station, or how it will be promoted to its target market. The station launches in Feburary.

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