Talking of social networking type shenanigans (which we were but one story ago), MySpace rival Bebo has announced the appointment of former MTV executive Angel Gambino to the newly created role of VP Music. Working in the company's London office, Gambino will be charged with helping Bebo expand its music operations (while Bebo is actually the social networking site of choice of many teenagers, MySpace remains the flagship site for music types) with a statement describing her role as "helping artists and labels to harness the power of Bebo's base of 31 million users worldwide, enabling them to extend their reach and form one-to-one relationships with their audience".
Confirming her new job Gambino told reporters: "I'm passionate about music and so are Bebo's 31 million users and music fans. Content rich profiles offer a real opportunity to combine the interests of both artists and their fans. By working together with music labels to develop one to one relationships between bands and their audiences, and by helping new bands get discovered, we're creating a place where music can thrive".
I'm not sure I completely trust anyone who uses the phrase "content rich profiles", but it will be interesting to see what 360 degree UGC artist fan engagement tools Bebo come up with under Gambino's leadership.