In a Billboard survey 61% of people interviewed said they don’t think the pleas of millionaire artists like Britney Spears, Eminem, Brian Wilson, Shakira, Stevie Wonder, Madonna, Vanessa Carlton, and Elton John will discourage music fans from downloading tracks. The RIAA have been using the artists in a print and TV ad campaign in the US to try and educate young people out of illegally swapping music online. Just 2% of those surveyed said that hearing the collective pleas of the varied list of artists would change their minds about file sharing. Another 23% said their musical taste’s are different from the mainstream artists in the ads - for this group favourite artists have been supporting online file sharing.
Oct 9, 2002
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1 min read
Billboard survey reckons ads won’t stop downloads
A Billboard survey finds 61% of people think celebrity pleas in the RIAA's anti-piracy ads will not stop them downloading music.