Back to the aforementioned Consumer Electronics Show, and IT firm Intel have hired the Black Eyed Peas to help them promote two new computer chips that they will launch at the Las Vegas convention on 5 Jan - it's all very exciting stuff. Intel is in the middle of quite a major corporate overhaul, rebranding key parts of their business, and dumping the long used 'Intel Inside' logo. The Peas are expected to play at a the computer giant's launch event at CES on Thursday, though it's unclear if the band will then also be involved in the company's subsequent re-brand marketing activity.
Jan 4, 2006
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1 min read
Black Eyed Peas to play in Intel rebrand
Intel has hired the Black Eyed Peas to play at its Consumer Electronics Show launch of two new chips, as the company rebrands and drops Intel Inside.