And there was you thinking that promoters of this summer's Bon Jovi Wembley gig would be apologising for 'lateness', when the first concert due to take place at the revamped stadium was forced to postpone due to unfinished building work. But, with said building work apparently on schedule, in fact the problem is 'earlyness'.
That is to say, AEG Live have issued an apology to Bon Jovi fans after, in a bid to meet demand for tickets, they decided to stage a second gig, a day earlier. The 11 Jun concert was due to be the first to take place at Wembley Stadium post rebuild. But the addition of a second gig on 10 Jun means that ticket holders for the 11 Jun event will no longer be able to say they attended the 'historic first gig'.
Making the apology for AEG Live, the company's senior VP Rob Hallett told reporters: "We took the view, given the band's massive popularity, that it was better to please all their true fans that couldn't get tickets than disappoint a tiny minority who just wanted to be able to say they had been to the first show at Wembley. The new stadium is going to be a fabulous arena - but wherever, whenever Bon Jovi play they deliver a fantastic experience."
The stadium is due to reopen on 24 Jun for that old FA Cup Final thing. Bon Jovi, the last band to play the old stadium back in 2000, will be the first music act to play the relaunched venue. Concerts from Take That, the Rolling Stones and Robbie Williams will all follow during the summer.