The BPI has announced details of its now annual government supported jolly to Japan. Well, they call it a 'trade mission', but that's a euphemism, and doesn't alliterate with Japan.
Oh, but there is a commercial aspect to this, honest guvnor. 55 British artists and 30 UK music companies will be represented on the mission/jolly, all of whom will be looking to make valuable links in the Japanese market. Apparently at least 15 participants on last year's mission subsequently secured licensing, distribution and/or promotional deals, which is good news. And the rest got to stock up on some cheap sake, so result all round really.
Confirming this year's mission/jolly, which this year will coincide with a month long programme of radio promotions for new British bands on Japanese radio, BPI boss Peter Jamieson told CMU: "British recorded music is currently going through one of its most creative periods and it is important that we spread the word internationally. The UK remains the most successful exporter of music outside north America, but we cannot take that success for granted. The BPI has prioritised Japan in its international strategy over the past three years and we are beginning to see the results. British music is stronger and more visible in Japan than it has been for years."