Well, this is sehr erregend (though I'm using that in the sense of 'exciting', rather than 'arousing'). The BPI has announced it will stage a week-long promotion of British music in Berlin. British Music Week will take place from 19-26 May and will feature a number of showcase events featuring UK talent, all staged by Berlin promoters Karrera Klub, and co-promoted by various German media.
Confirming the venture, BPI boss Peter Jamieson got straight on the phone to CMU yesterday, and told us the following: "British Music Week is designed to focus the attention of both the media and the public on the whole range of exciting music coming from the UK. By focusing activity in one week we believe artists and record labels will benefit from a critical mass which captures the attention of music fans."
The trade association's Development Director Steve Redmond then popped by to say: "Germany has long been one of the most important markets for UK music. British Music Week in Berlin will provide an opportunity for the industry, the media and the public to celebrate some of the exciting new music coming from the UK."
Berlin's leading public service radio station Radio Eins will broadcast the showcases, as well as adding a UK slant to its overall playlist during the week. Berlin music retailer Dussman and the city's biggest listings magazine Tip will also get involved.
The BPI will also stage a networking event for members of the UK and German music industries at the British Embassy in Berlin.