With the Cannes junket that is Midem now fully under way, let's start talking about another industry away day shall we? The BPI has confirmed it will organise a special 'network event' to promote British music at the annual MUSEXPO convention, which will take place for the second time in LA from 30 Apr to 3 May. Organisers hope to follow up the success of the BPI organized 'mission' to LA's Film & TV Convention back in November which got a number of UK labels in front of some of Hollywood's key movie, telly and gaming companies.
Confirming the plan, BPI International Manager Matt Glover told CMU: "The BPI has long been an innovator in promoting UK music overseas, and pioneered the kind of group stands now seen at events like Midem and Popkomm. Our aim now is go beyond that with events like MUSEXPO. We will be giving our members direct personal introductions to top executives they might not otherwise be able to reach. The calibre of people they will be presenting and showcasing to will be impressive; music supervisors from the major US TV networks, American film supervisors, tastemaking radio DJs and of course the leading American A&Rs. We are committed to helping our members' new music be heard by the people that matter."
Elsewhere in MUSEXPO news, organisers of the event, A&R Worldwide, last week confirmed that Napster will be their headline sponsor. Confirming that deal, Napster boss Chris Gorog told reporters: "As one of the sponsors of the inaugural MUSEXPO, we saw firsthand what a fantastic job A&R Worldwide did gathering artists and members of the music industry from around the world to network and share their passion for music. Becoming the title sponsor of this year's event is a great way for Napster to demonstrate our commitment to bringing people together to discover, share and experience great music."