Commercial station TalkSport are presumably hoping to get quite a bit of media coverage for their latest signing - Mr Russell Brand.
Yes, the comedian will return to the airwaves, following his departure from Radio 2 last year amid all that Sachsgate hoo haa, to present a one off football show on the sports station. Just to ensure the show has as much controversy potential as possible, Noel Gallagher will reportedly co-host.
Brand revealed his TalkSport booking on his Twitter feed, saying: "It's true, myself and Britain's favourite swearer are doing a radio special on football. Let's hope Noel doesn't get me in trouble/twouble".