May 22, 2024 1 min read

British public invited to share what classical music means to them

The British public are being encouraged to share their support for classical music and orchestras as part of a new campaign called #MusicThatMovesYou. This comes off the back of a survey which found that 74% of the public think that orchestras are vital to the UK’s cultural heritage

British public invited to share what classical music means to them

The Association Of British Orchestras has launched a new campaign called #MusicThatMovesYou, calling on the British public to share what classical music means to them. Alongside this, the organisation has published the results of a new study which found that 65% of people believe that classical music is under-appreciated today.

The survey of 2000 UK adults also found that 74% felt that orchestras are a vital part of the UK’s cultural heritage. Meanwhile, 71% felt that classical music amplifies key moments in life, such as weddings, funerals, sporting events and national ceremonies - rising to 73% among 18-34 year olds.

“It is truly heartening to see how much classical music matters to the British public”, says ABO Chair Sophie Lewis. “Our survey showed how people turn to classical music in so many different settings, not only for pure enjoyment, but for reflection, mindfulness and to feel a powerful sense of connection – whether that’s a highly personal sense of emotion, or to share life’s special moments with those around them”.

The new three year #MusicThatMovesYou campaign invites people to share a piece of classical music on social media that is important to them and their lives. 

“Everyone has their favourite music that transports them to a landmark moment in their life”, explains Lewis. “We want to start a conversation open to everyone - both enthusiasts and casual listeners of classical music - to introduce one another to the music that moves them. We want to spark engagement and excitement for us all to celebrate the music that we can be proud of in Britain as a part of our cultural heritage, showcased by our members on a world class level”.

The campaign is supported by Classic FM, Classical Music Magazine, LIVE, UK Music, the Musicians’ Union and the Independent Society Of Musicians. Further details of the campaign, including a number of events, are set to be announced in the coming months.

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