This is great. OfCom have criticized BRMB, no strangers to controversial listener promotions, for running a competition where they offered a prize trip to Athens to watch a Champion League football match. But the prize was actually a trip to a Birmingham restaurant called Athens, who were showing the match on TV. The GCap owned station argued there were lots of hints in the promotion to indicate the prize wasn't actually a trip to the city of Athens, but OfCom ruled that they had "seriously breached" guidelines with the competition, although it said it wouldn't fine them.
Oct 9, 2007
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1 min read
BRMB criticised by Ofcom over fake prize
Ofcom has criticised BRMB for a competition whose Athens trip prize was actually a Birmingham restaurant, ruling guidelines were seriously breached but imposing no fine.