Talking of the increasingly competitive broadcast media space, BT has announced it will launch its Home Choice rip off, BT Vision, next Monday. That said, the initial roll out of the service, which will combine Freeview channels with a TV on demand service, will probably be quite low key and will focus on those BT Broadband customers who have already signed up to receive it. A full on marketing push is reportedly planned for the Spring. BT is still to announce what it will charge for the service, but some analysts question how big the demand really is for TV on demand, so price point is probably going to be key to whether or not the service will catch on big time or not.
Nov 28, 2006
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1 min read
BT to launch TV on demand service next week
BT will launch its BT Vision TV on demand service next Monday, combining Freeview channels with on-demand content, initially aimed at existing broadband customers.