Next time you are watching a live awards show on the telly, make sure you watch the ads, it could be the first place you find out about the winners.
During the TV airing of Canada's big awards bash, the Junos, last Sunday an ad went out in one of the breaks for a Michael Buble record crediting the star as being the winner of both the Artist Of The Year and Single Of The Year Junos. While that is true, when the ad aired he'd only officially won one of them - the other was formally announced later in the night.
Bosses at the Junos and Buble's record label Warner stress that the ad jumped the gun because of a technical error, and not because of any shady insider knowledge. Apparently the label recorded several ads, each name checking different combinations of awards, and a CTV computer accidentally aired the wrong one in that particular break.
Spokesman Mike Cosentino explains: "This was a technical error that absolutely and unequivocally lands solely at the feet of CTV. The file server triggered an incorrect commercial".