Online design platform Canva yesterday announced that it is "making it easy for its Pro and Education customers to access a new library of music clips featuring some of the world’s biggest artists", so to enable its users "to create more engaging content by incorporating their favourite songs into their design work".
The new functionality follows the announcement earlier this year of deals with Warner Music and indie label-repping Merlin. Canva says that its partnerships with the music industry mean that "customers can browse and embed more than half a million songs from a wide range of genres and artists" into content they create on the platform. Meanwhile, artists and labels can get their music "in front of millions of creators" while also earning royalties when their clips are used.
Says Canva's Head Of Content, Discovery And Print Silvia Oviedo: “Like visual communication, music is a universal language that serves as a powerful tool for self-expression. Adding popular music to Canva is a natural evolution of our vision to put the entire visual communication ecosystem under one simple platform. We’re THRILLED to give users a unique starting point, and make it easy for them to add great music into their work".