For those not yet ready to bootleg their own ringtones with Xingtone, Capital Radio have formed a partnership with Western Union-owned Eposs's Ringtones Online to make ringtones, and eventually other mobile content, available to listeners of their various radio stations. The partnership will begin with the revolutionary sounding Ringtone of the Week which will air on 96.4 BRMB, Choice FM, the Century Network and other Capital group stations having already been tested on Capital's Scottish station Beat 106. Basically presenters will try and flog a different ringtone on air each week geared towards tracks being played on each station's own playlist.
Announcing the programme, Capital Radio's Head Of Mobile And Interactive Tom Laidlaw told reporters: "We believe that radio has a bright and important future in linking up listeners and music via their mobile phone. Ringtone of the Week is a natural extension to the range of services we want to offer our listeners, based around the musical position of our stations and brands."
Capital's ringtone venture follows that announcement by Chrysalis who hope to combine their radio network and music publishing catalogue to launch a major ring tone service.