The Capital Gold network which, despite its name, now reaches
South Wales, Birmingham and Manchester as well as London, will next month embark on an eight week cross-station promotion of digital radio. The promotion will centre on people who listen to the station at work and include competitions to win digital radio sets – the winners will have their sets delivered to their place of work by a local Capital Gold presenter.
Talking about the campaign the network's MD Lyn Long told reporters: "Digital radio is a very important part of
Capital Gold's future, and we believe that this promotion will help to show our audience of the benefits of digital radio in a simple and accessible way through on-air and on-line explanation and promotion."