Jul 24, 2003 • 1 min read

Capital's £1m bid for Kiss DJ Bam Bam fails

Capital Radio admits its attempt to lure Kiss breakfast DJ Bam Bam with a £1m offer failed, with Bam Bam staying at Emap's station.

Capital Radio has admitted that its attempt to lure Kiss FM breakfast show DJ Bam Bam away from with his current home with a £1m offer failed. Bam Bam chose to stay at the Emap station, declining Capital's advances to replace Chris Tarrant.

A spokeswoman said: "Given that Chris Tarrant's contract ends at the end of the year, we are talking to lots of people. Yes, Bam Bam was one of the people we've had a chat with about what he's doing and where he wants to be. But his idea for his future and where we want to go were not the same,"

A source close to the DJ said: "Bam Bam has been a big part of the success of Kiss and will continue to be so in the future."

In total, 854,000 listeners tune in to Bam Bam, according to the latest audience figures. He has a 22% share of 15-24 year olds, compared to Capital's 18.1% and Radio 1's 7.8% share of the same age range.

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