CBS has hired a former Microsoft exec to oversee the US marketing of music recommendation whatnot Last.fm. Orlena Yeung previously oversaw Xbox's global marketing, and will become Exec VP and Chief Marketing Officer for last.fm. The music service's co-founder, Felix Miller, says this: "Last.fm's tremendous growth over the past few months makes her arrival perfectly timed as we look to build our already significant user base".
Apr 23, 2008
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1 min read
CBS appoint former Xbox marketer as Last.fm CMO
CBS has hired former Xbox global marketing head Orlena Yeung as Executive VP and Chief Marketing Officer for Last.fm's US marketing.