The managing editor of the leading Hollywood title Entertainment Weekly has said cover stars are not shifting copies like they used to. James W Seymore Jr admitted a recent issue featuring Tom Cruise on the front cover had failed to deliver the anticipated sales boost. He said celebrity covers, once a cosy deal between movie publicists and magazine editors keen to cash in on the stars' popularity, had become "diluted as a commodity". He says each celebrities get overexposed whenever they have something to sell, meaning the magazine benefits little from having them on their cover. “Cruise had appeared on the covers of a host of other magazines, including Time, film title Premiere and women's glossy W,” he pointed out.
Jul 18, 2002
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1 min read
Celebrity cover stars don't equal sales
Entertainment Weekly's managing editor says celebrity covers no longer boost sales, citing a recent Tom Cruise cover that failed to deliver.