Century stations to rebrand as Century Radio under GMG Radio

The Century FM stations, acquired by the Guardian's radio firm GMG Radio off GCap last year, will rebrand as Century Radio at the start of the New Year. That might not sound like much of a rebrand - and radio anoraks will point out that Century Radio was the stations' original name anyway - but at the same time the station's logo and on air branding will be rejigged so to fall in line with GMG Radio's Real Radio network, essentially making the Century stations North West and North East outposts of that network. The closer alliance of the Century and Real Radio brands shouldn't have any great impact on output though, given that both were originally created by GMG Radio chief John Myers to a similar mold.