Chrysalis Radio has announced a rise in ad revenues this month after six months of decline. Bosses at the radio company say that the upturn is part of a generally rosier outlook for the coming year. Here's what their trading statement said: "Current trading is particularly good, with an encouraging level of forward bookings for the remainder of the year. This, together with the benefits of strong audience figures from quarter four 2006 RAJAR survey (particularly for Heart 106.2 in London), recently agreed improved share deals with the major media buying agencies and easier comparables in the second half, gives us confidence that we can meet our target of a flat revenue performance for the full year".
Mar 22, 2007
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1 min read
Chrysalis Radio ad sales rise after six months of decline
Chrysalis Radio reports a rise in advertising revenue this month after six months of decline, and says it expects a flat full-year revenue performance.