Music pundits aren't the only people speculating about the success or otherwise of the up coming Coldplay release - city types are showing an interest too. The reason being that when EMI reported disappointing profits earlier in the year the major (partly) blamed the late release of the new Gorillaz and Coldplay albums. That has led to some in the investment community to equate Coldplay's success with EMI's success.
HMV's Geearo Castaldo told Reuters: "With share prices so sensitive and responsive to individual acts, all analysts become music experts. It seems the prospects of a whole company are riding on this album."
Whether Chris Martin is up to taking on a job normally left to Robbie Williams ? ie keeping up EMI's share price - remains to be seen.