That Chris Tarrant bloke is returning to commercial radio after signing an exclusive deal with the Classic Gold digital radio channel. He will front an new auction-style competition show for the station called Small Price 2 Pay, one of those reverse auction type things where the smallest unique bid wins. The new show will launch on 25 Feb, and Classic Gold owners UBC will be hoping a high profile signing like Tarrant will provide a boost both to their own digital stations, and to digital radio in general.
Feb 6, 2007
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1 min read
Classic Gold signs Tarrant
Chris Tarrant returns to commercial radio with an exclusive deal to front a reverse-auction show, Small Price 2 Pay, on digital station Classic Gold from 25 February.