Clear Channel have recruited Caroline Lucas, formerly part of the sponsorship and partnerships team at Capital, to join their
Music Marketing Partnership Team as Director of European Tour
Sponsorship. She will be coordinate partnerships between brands and Clear Channel's music products.
Confirming the new appointment, Simon Lewis, Senior VP Europe Music Marketing
Partnerships, told CMU: "Clear Channel Entertainment is at the forefront of providing multi-dimensional music marketing partnerships for brands. Our business focuses on delivering effective, innovative and dynamic solutions that create genuine and real customer and artist benefits. Tour sponsorship is moving into a new era and Caroline Lucas's skills and connections make her the ideal person to take our business through this transition period and beyond"
Caroline herself added: "I am very excited about joining Clear Channel
Entertainment, they have unrivalled access to music and entertainment on a global scale. The 360 marketing opportunities that they can offer brands in reaching and connecting with their consumers are second to none. I look forward to starting in February and developing this exciting and expanding marketing channel".