Talking of EMI, and quirky download promotions, time for an update on that Cliff Richard download thing we reported on last week.
As you'll remember, Cliff fans were encouraged to pre-order a digital version of his new album 'Love - The Album' via a special website. The deal was that the more people who ordered it the cheaper the unit price would be. Well, EMI and The Cliff Richard Organisation have announced that enough people have pre-ordered it already to ensure everyone pays the lowest possible price, £3.99.
Though I think only a thousand odd were needed to achieve that, so it's possibly not as big a deal as it might first sound. Still, Cliff seems happy, telling reporters: "I knew it! Never under estimate a Cliff Richard fan. In half the predicted time well over a thousand of them have hit their computers and triggered a cut price online bargain for my latest album. That's many, many more than those who bought online last time. Well done. I'm proud of you".