Oct 24, 2023 1 min read

CMU's Chris Cooke to interview YouTube's Chiara Santoro at BIME this week

Music conference and showcase festival BIME takes place in Bilbao again this week, with CMU’s Chris Cooke set to interview YouTube's Chiara Santoro

CMU's Chris Cooke to interview YouTube's Chiara Santoro at BIME this week

Bilbao-based music conference and showcase festival BIME returns this week, with a packed programme of panels and discussions alongside more than 50 showcases and concerts as part of BIME LIVE.

Within the BIME PRO programme, CMU's Chris Cooke will be in conversation with Chiara Santoro, Head Of Scaled Markets And Label Relations EMEA at YouTube.

They will discuss the different ways artists and labels can build audience and generate revenue across the YouTube ecosystem, including via YouTube Shorts and YouTube Music.

What kind of content engages fans, and how can activity on the main YouTube platform be used to drive listening on YouTube Music and other music streaming services? And what innovations at YouTube should the music industry be aware of?

In addition to the on-stage interview with Santoro during BIME PRO, a separate interview between Cooke and YouTube's Director Of Independent Music Business Development & Partnerships, Eduard Castelló, will also be made available by BIME online.

Elsewhere in the conference programme there will be discussions and workshops on topics like AI, playlist pitching, brand partnerships, US touring visas and sustainability, with other speakers including Alfonso Javier Perez from Warner Music, Amanda Cecilia Alvarez from [PIAS], Ana Villacorta from Sony Music, Christian Castro from See Tickets, Elsa Bahamonde from Believe, Javier Doria from BMG, Jaime Díaz Otero from BMAT and Lil C from XL Recordings.

BIME Bilbao 2023 runs from 25 to 28 Oct - full info here.

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