More Monkeys. Pretty soon we'll have the works of Shakespeare. Jarvis Cocker has heaped some praise on Arctic Monkeys, saying that he thinks the band have become very successful just because they're good, and not because of some clever marketing campaign. Cocker says: "I think it's very important because they've done it without trying. The only reason people have got into it is because they've listened to it and they like it, so it's something real. I guess all the music industry will probably think 'how can we emulate that or what can we do?' I think there's nothing they can do about it because it's something that has happened naturally, there's no way to apply spin doctorism to it."
Jan 31, 2006
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1 min read
Cocker praises Monkeys
Jarvis Cocker says Arctic Monkeys have become successful because they are good, not through clever marketing.