God, as if one Coldplay track isn't enough, now they're making you take two. No, only joking, we're going to be pro-Coldplay during this album campaign. Overrated mediocrity is our new passion. Yes, Coldplay are reportedly going to run a 'buy one get one free' promotion around the digital release of their new album 'Viva La Vida'. I'm not quite sure how this will work, or where it will work, but seemingly for every track fans buy off the new long player they will be able to download another for free, which basically means you get the album for half price. The aim seems to be to encourage fans to download the whole album, rather than just than a few tracks off it. Chris Martin says this: "Buy one get one free, it comes from working in Kwik Save I think. As I said before, nobody buys albums any more, certainly no body buys full albums and we've made an album that you have to have from start to finish".
May 8, 2008
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1 min read
Coldplay do BOGOF
Coldplay are reportedly running a buy-one-get-one-free promotion around the digital release of 'Viva La Vida', letting fans download a second track free for each purchase.