While in Mexico for a gig, Coldplay vocalist Chris Martin has done his bit to help gain some publicity for the fair trade movement. He undertook a photo call working a hand-guided plough with some of the small farmers unfair trading in the global market is threatening to put out of business.
Martin told reporters: "This is an injustice. These people should be fairly rewarded for their work. We get fairly rewarded for ours."
He was refreshingly honest about his own role in the fair trade campaign: "We are a billboard for the idea, rather than a solution to the problem. We're Champagne socialists, but we believe in equality."