Jun 13, 2008 • 1 min read

Coldplay's new album sells well in first day figures

First-day figures suggest Coldplay's Viva La Vida could sell 400,000 copies this week and top the UK albums chart.

You see, it only needs me to go on the 'Today' programme and proclaim that the new Coldplay album is "quite good" and they're shifting 100,000s of units within hours. Yep, first day figures suggest that Coldplay's new album 'Viva La Vida' could sell 400,000 this week, about the same as 'X&Y' did in 2005, possibly indicating Chris Martin et al's new long player could equal the 10 million sales scored up by that album, which would be useful for their label EMI, and its newish boss Guy Hands, who could do with a big global hit on his hands to motivate his troops and financial backers. Coldplay will easily beat the previous fastest selling album in the UK this year - Duffy's 'Rockferry' - which sold 183,000 in week one. Though it's some way off Oasis 'Be Here Now', which shifted 695,000 in its first week of sale in 1997, what is now known by historians as "the big week of all round disappointment". Unless something very very odd happens, Coldplay will top the albums chart on Sunday.

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