The commercial radio sector are staging another one of those cross-sector initiatives this week. Called The Big Listen, listeners are being encouraged to take part in an online survey on the future of radio. The survey precedes a debate on the future of radio which will be aired on fifty commercial radio stations next Sunday. The initiative is being organised by commercial radio industry body RadioCentre which aims to get its own body of listener research together ahead of OfCom's Future Of Radio consultation.
RadioCentre boss Andrew Harrison says this: "This is about engagement with radio audiences on an unprecedented scale at a critical time for the future of radio. The Big Listen will involve all the different genres of radio station from music to talk, from local to national. We want to ensure that all our listeners of every age group and background have the chance to influence the future of their radio".