Here's an interesting one. Cooking Vinyl will promote the re-release of two classic Killing Joke albums - 'Pandemonium' and 'Democracy' - by making one track, 'Millennium', available for free via Kazaa.
The promotion is part of a partnership between the independent label, digital distribution company Uploader and Altnet, the technology company who provide legit content distribution via P2P networks (or at least that's the official line - Altnet are co-defendents in the copyright violation case against Kazaa currently going through the Australian courts).
The label and their partners recognise the huge potential of the millions of music fans world wide who use Kazaa, and hope to capitalise on that audience to promote the re-released albums. Cooking Vinyl aren't the first record label to do this, but both Altnet and British digital distribution firm Uploader hope the latest promotion will prove the potential of their specific model, which can then be used by other labels keen to reach that valuable network of music fans.
Altner's Lee Jaffe told CMU: "We're elated to implement such a strategic partnership where both the Altnet store and Killing Joke's re-released albums can receive optimal exposure. Offering the promotional track to Kazaa users is a great avenue in reinforcing successful synergy between independent labels and the P2P community."