The team behind music and culture magazine Crack have formally launched a new creative agency called the Crack Creative Company, or CC Co for short. Led by the magazine's Head Of Content Duncan Harrison, alongside its directors Luke Sutton and Jake Applebee, the new agency will provide copywriting, creative and marketing services to brands.
The media business has actually worked on branded content and other creative production projects for brands for about five years now, but CC Co will provide a focused home for that side of its operations. The Crack team said in a statement yesterday: "We value real stories, clear purpose and adventurous people. Using research, relationships and creativity, we make definitive work for brands CC Co now serves as a formalised home for clients looking for support on campaigns and creative".
Commenting on the new agency, Harrison told Campaign: "We've been lucky at Crack Magazine to work with incredibly talented creative people to bring our ideas to life and support artists we love. CC Co is an extension of that. We want to keep thinking like a magazine – finding good stories, spotlighting groundbreaking art and working on projects with meaning".
The new agency's website is cc-co.org