Oh, who cares how she did it? She did it. It's done. But RCA's Craig Logan has been moved to speak out following media speculation that the figures for those viewing Sandi Thom's much reported webcast concerts were exaggerated, and suggestions that the singer's fame was in fact manufactured by a big PR campaign.
Speaking to Music Week, Logan said he wanted to "correct some of the myths and assertions in the media with some simple, honest facts."
He commented: "The only guerrilla marketing tactics employed were when the flyer was sent out to over one million email addresses, which is hardly revolutionary. Fact: Sandi tried the old way of building a community and it didn't quite work for her. The new way has. Sandi Thom is a great artist, which is why RCA signed her."