German live music firm CTS Eventim formally launched a ticketing service in the North American market this weekend with a plan to "establish an alternative to the dominant providers in the US and Canada". I mean, it's worth a try isn't it?
The launch of a new Eventim ticketing service and website for North America follows the company's new joint venture last year with US-based promoter Michael Cohl, which was announced just before the COVID shutdown but is now getting properly started with the Genesis reunion tour in North America.
Meanwhile, Eventim's first ticketing client Stateside is New York’s Big Apple Circus, which Cohl is also currently co-producing.
Announcing all this, CTS Eventim CEO Klaus-Peter Schulenberg says: "North America is the most attractive market in the world for live entertainment and ticketing. The platform eventim.com puts us in an ideal position to benefit from the restart there. The sale of tickets for Big Apple Circus is a first step on this journey. We are already in discussions with potential partners and customers about making our cutting-edge ticketing systems available to them soon".