Virgin Radio have appointed former LBC MD David Lloyd as its Programme Director. He will take over from Paul Jackson, who was the music station's CEO and PD in the months before he jumped over to GCap. Lloyd was one of the senior execs axed after Global Radio took over LBC owners Chrysalis Radio.
Confirming his appointment, Lloyd said this: "I have always been intrigued by the Virgin brand and its potential. The time I join the station is an interesting one with [breakfast DJ] Christian O'Connell having signed a new contract and a strong set of Rajars to build on. Leading the programming and developing the radio brand with risk and creativity is something that I am extremely excited about".
At Virgin he will join another former Chrysalis exec, Richard Huntingford, who became Non-exec Chairman of Virgin Radio last week after a somewhat sudden departure from the Chrysalis Group. Huntingford will not, however, take on the CEO role - the station is still looking for one of those. As previously reported, Virgin Radio's parent company SMG is still looking to sell the station, although it put off its flotation plans because of Jackson's departure and market instablity.