The days of bulging mail sacks and over sized jiffy bags may be nearing an end. EMI;’s Candian division have just transferred the latest single from Canadian artist Jersey from recording studio to record label to radio stations across Canada without using a CD, a tape or even a bit of vinyl. Rather they used the Musicrypt's Digital Media Distribution System (or DMDS) to transport the music securely over the net.
Announcing the move Deane Cameron, President of EMI Music Canada, told reporters, "It is exciting to participate in the development of new advances for our industry. We believe that this is the future of how we as a music company will deliver music to radio and internally." It remains to be seen how quickly the system takes off here and in the US. Presumably record execs are weighing up the risk of tracks getting into the ether against the cost of all those CDRs and envelopes. In the meantime, more info on the DMDS technology at http://www.musicrypt.com