Devo frontman Mark Mothersbaugh has an alternative career writing songs for adverts. In some of those songs, he claims, he has placed subliminal messages.
He told Blend: "I have written music for around 400 commercials, with clients that range from Coke, BMW, Mercedes, Pepsi, Target, McDonald's, Burger King to Taco Bell - probably a good majority of the evil empire. When I was younger, and occasionally today, I include subliminal messages, which is shockingly easy to do. Things like, 'Choose your mutations carefully', 'Are we not men?', 'Question authority' and many others".
That'll be why I've always been so careful when choosing my mutations, then.