Jun 27, 2008 • 1 min read

Devo sue McDonald's

Devo are suing McDonald's after discovering its American Idol-themed Happy Meal toys include a figure resembling the band, which was never licensed or consulted.

US new wavers Devo are suing McDonald's after discovering that the fast food chain are giving away with Happy Meals 'American Idol'-branded toys which resemble the band.

A statement on the official Devo website reads: "We recently discovered that Devo has once again unwittingly intersected with mainstream pop culture. McDonald's fast food restaurants are offering a series of 'American Idol' TV show themed toys in their children's Happy Meals. One of the toys is named 'New Wave Nigel', who sports an orange jumpsuit, punk shades, and an unmistakable Devo Energy Dome [that's a funny hat, if you were wondering]. Flipping a switch plays a Devo-esque song (which sounds a bit like a mutated version of Devo's 'Doctor Detroit'). Was Devo ever contacted by McDonald's, 'American Idol', or anyone else involved in making and distributing this toy wearing their trademark headgear? Of course not. Pioneers who got scalped... again".

Take a look at the toy for yourself here.

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