Ticketing platform Dice has launched a new feature called Groups which facilitates group bookings to shows and aims to make it easier for friends to organise themselves to attend gigs together.
Dice explains that "Groups aims to take the hassle out of the planning required to see artists and shows. It’s a one-stop shop for fans to discover events, find people to go with by recommending shows directly to friends, and buy tickets as a group. Groups helps facilitate more ticket purchases, creating higher turnouts to support the artists and venues".
The company adds that, in a recent survey of over 1000 music fans, 95% of those who said they were going out less now than before the COVID pandemic confirmed that they would like to attend more shows. 28% stated that one thing stopping that from happening was figuring out who to go with to any one event. Dice hopes the new feature will help address that issue.
Says Dice President Russ Tannen: “We’ve all made unforgettable shared memories and found our communities at shows - it shouldn’t feel like work to arrange your next night out. Dice's mission from day one has been to get people out more. We’re proud to constantly innovate with fan-first features like Groups that make it easier than ever to enjoy live shows with your friends".