Jan 20, 2006 • 1 min read

Diddy ad unforgivable in Bible Belt

Diddy's 'Unforgivable' fragrance advert has been banned from stores in America's Bible Belt, though Estee Lauder defends the campaign and is shooting a new image.

Talking of hip-hop types whose promotional material has been getting them into trouble recently (well, we were), Diddy (No P, now, remember) has been banned from stores in America's Bible Belt. An in-store advertisement for the rap mogul's new fragrance 'Unforgivable' pictures Diddy relaxing on a bed with two women, thereby implying some kind of three way activity (game of scrabble, maybe?), causing shock, and no doubt fits of the vapours, amongst those sensitive Midwestern types.

The image has therefore been barred from shops in the region, although Estee Lauder, who produce the perfume, have defended their ad campaign. John Dempsey, global president of Estee Lauder, said "Many fragrance ads are risqué, begging the question 'how much is too much'? Who has the 'too sexy ruler' to decide what is offensive and what is creative?"

The company have, of course, shot a new image to use in outlets in the Midwestern region.

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