Diddy has announced the launch of new record label, Love Records, through which he will release his first album for more than fifteen years. Love Records will release that album in partnership with Motown Records.
The label, which will focus exclusively on R&B, will also actively sign artists other than Diddy himself, with him acting as A&R as well as producing music on the label. He will also continue to oversee his Bad Boy Entertainment label.
"Music has always been my first love", he says. "Love Records is the next chapter, it's about getting back to the love and making the best music of my life. For the label, I'm focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I'm excited to add to its legacy".
"This is a major moment for Motown, as Diddy is one of this century's most important voices in music and culture", says Motown CEO Ethiopia Habtemariam. "To be a part of his next evolution and album is nothing short of monumental".