Digital Stores, who, as you all surely know, power numerous artist and label mail-order online operations, as well as running their own Recordstore.co.uk website, have hired Rudy Tambala.
He will sit on the company's board, and lead a review of the firm's online operations including a "complete analysis of Digital Stores' current sites and the development of a measurable framework for consumer engagement in the social media space", which possibly means something. Tambala previously headed up the shortlived Virgin Digital download platform and was more recently Head Of Internet & Innovation for Ministry Of Sound.
Confirming his new role, Tambala told CMU: "These guys are among the few that really understand the need to fully embrace the disruption caused by digital media, and thus turn issues into commercial opportunities. I bring in frameworks for social commerce, consumer engagement marketing, niche eBoutiques and so on, and it is a tremendous opportunity - and great fun - for me to apply these to some of the worlds most loved brands".
Digital Stores main man Russel Coultart added: "I'm delighted that Rudy is joining the company. I've worked with him on a number of projects, and I'm very impressed with his knowledge and understanding of the changing retail landscape and existing and forthcoming changes in consumer behaviour in the digital world we all now inhabit. I'm confident he will work well with our team and help us maintain our position as the leading D2C music company in the UK".