Jan 8, 2008 • 1 min read

Digital won't compensate for physical until at least 2010

Jupiter Research predicts European digital revenue will not offset the decline in physical CD sales until at least 2010.

All that optimism, ha, we'll have to do something about that. How about new research by Jupiter published in Music Week this week that reckons the European digital market will not properly compensate for the decline in physical CD sales until at least 2010, meaning another two years of "belt-tightening and cost-cutting" before any real recovery can be achieved? That sounds like fun. Jupiter Research's Mark Mulligan told Music Week: "The halcyon days of the music industry are gone. Digital is not about to return it to the days of 2000 and 2001 - the slightly depressing story is that it's going to return the industry to where it is now. What's happening is not a blip, it's a re-alignment, and it has further to drop yet". Of course what Mulligan presumably means is the halcyon days of the "record industry" are gone. Personally I suspect good times are ahead in the music business, just not for those who are exclusively in the business of releasing old school recordings.

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