I can just see the meeting now. What new product shall we launch to coincide with Dr Dre’s new album, 'Detox'? Spa weekends? Bubble bath? Herbal teas, maybe? No, Dr Dre will shortly be launching his own cognac and 80 proof sparkling, flavoured vodka. Perfect.
The drinks will be launched as a joint venture between Drinks Americas and Interscope-Geffen-A&M.