Eagle Rock Entertainment have announced the launch of a new channel on YouTube which will see the classic rock company preview upcoming DVD releases via the video website. They also plan to launch specific channels around certain of their products, include 'Live At Montreux', which will sample content from the company's catalogue.
As part of their deal with YouTube, Eagle Rock will make use of the video services recently developed VideoID technology which is designed to stop users from nabbing their content and reuploading it to their own YouTube channels. Or something like that.
Peter Worsley, MD of Digital And Special Interest at Eagle Rock Entertainment told CMU: "Our relationship with YouTube enables us to better connect with our fan base to promote our DVDs and other content and also to help control online piracy".