There was some chatter around these parts last year when MTV announced it was making the longest pop promo video ever, with The Streets. The chatter was as to whether it really was a record breaker, because Michael Jackson's 1997 video project 'Ghosts', which ran to 38 minutes, was longer, but then it was deemed that that was a short film not a pop promo, so MTV's record stood. Well, anyway, we're at the other end of the scale today. Metal label Earache is celebrating its 20th anniversary this year, and also the 20th anniversary of the label's first major release, Napalm Death's 'Scum'. To that end the label has made two music videos to accompany two tracks off the album - 'The Kill' and 'You Suffer'. Anyone who knows anything about their Napalm Death will now know why we're talking about breaking world records here. 'You Suffer' is a 1.3 second long song, the shortest song ever (if you're willing to call 1.3 seconds of noise a song) and therefore the video that now accompanies it is, you guessed it, the shortest pop promo ever. 'The Kill', at 23 seconds, isn't all that much longer. But it's all kinda fun, and it is celebrating an important anniversary in all things metal, so you should go check out the label's YouTube page and give both videos a watch. It's not like it's going to eat into your day all that much.
http://www.youtube.com/earacherecords