Eels plans to broadcast the shortest advert in Superbowl half time history, a one second clip promoting their 'Meet The Eels' collection, were prevented by common sense.
Frontman Mark Everett says: "In the end we were told that the NFL would have to find 29 other advertisers to buy 1 second spots to fill a standard 30 second advertising slot and that they do not sell advertising time by the second".
He added that it had been noted that: "A rapid fire 30 second segment of thirty 1 second commercials could cause people with certain medical conditions to have seizures and that it was against network regulations".
Eh, tha never sez.