The boss of Universal Music's digital division, the eLabs, is expected to be named as President of Vevo, the major's previously reported attempt to launch itself as a provider of online video content.
As previously reported, YouTube are expected to provide the back-end of the new video platform, which will see Universal sell its own advertising, in a bid to bump up ad rates because of the official nature of the service. It's thought other labels will be invited to participate.
eLabs chief Rio Caraeff will continue to run the major's digital division until Vevo is properly launched. It's not clear if heading up Vevo will be a complete new job for Caraeff or added to his existing digital brief.