And staying with EMAP Radio, the division's MD Dee Ford has said magazines like FHM might get their own radio stations if the group is successful in its bid for the new national digital radio multiplex.
If EMAP were to win the multiplex, which is due to be tendered by OfCom later this year, it would be able to broadcast a number of digital stations nationwide. The group's digital output already includes stations built around its music magazines - Mojo, Q, Kerrang! and Smash Hits - but so far only one of its non-music titles, Heat, has been developed into the radio space. But Ford reckons that might change if EMAP gets a national multiplex to play with.
She told the Guardian: "If you think of some of those magazines at ECM [EMAP Consumer Magazines], there are some powerful titles there. There is a long queue of customers waiting to get into those brands. It would be peculiar to have those assets in a cupboard and not think of them as the first port of call to go to. We are working with eight national digital stations at the moment. The only one we have gone into ECM for is Heat. There is an awful lot more that we can play with".
EMAP Radio's Head Of National Brands Shaun Gregory added: "There are some powerful brands emerging. Grazia and Closer are two prime examples. I would be excited about working with them on radio."
Of course, EMAP face tough competition for that national multiplex, if, indeed, it is tendered at all. As previously reported, EMAP's rivals GCap are trying to stop OfCom from making the multiplex available on the grounds that the digital company it co-owns, Digital One, was told that when they successfully bid for their national digital multiplex a few years back that it would be the only national digital network in the commercial radio space. Needless to say, Ford thinks GCap are wrong in trying to block OfCom's new plans: "You need to choose your battles. I think it would be terrific if there was focus within GCap on driving the business forward, because that would be great for commercial radio. A great use of [GCap's] time might be to do a great job with what is a fantastic bouquet of assets."